RNRF - Insight Conferences
This years Insight Research Conference will focus on "Making Connections" and is held on 22nd May at the Burlington Hotel in Birmingham.
Leading professionals will address current hot industry topics, from how to encourage consumers to reveal more information, to connecting with readers and advertisers.
The Newspaper Society's Marketing Director will introduce a major new piece of research, the wanted ads, which shows that readers actively seek out ads in the local press, and Karen Swan, Head of Marketing Insight at Trinity Mirror will discuss the publisher's Brand Equity and Media Effectiveness Research (BEAMER) Delegates will be presented with "30 Good Ideas in 30 Minutes", which will be presented in a succession of three 10 minute slots on the following:-
- 10 things you never knew about TGI
- 10 useful data sources
- 10 good uses of JICREG
Please continue to check the website to get details of the speaker presentations.
The Way We Live Now - Daily Life in the 21st Century - James Holden, Research Manager, BBC News and Graeme Griffiths, Associate Director, TNS
The BBC has conducted a survey into daily life in this Country since the 1930s. It currently involves 6,000 respondents and 15,000 respondent days. In essence, the survey asks people to record where they were and what they were doing throughout the day, both primary and secondary activities.
Highlights include:
- At 5.30 in the morning, 8% of people are up.
- By 7.30, 1 in 7 are at work.
- By 9.00, 90% are awake.
Activities recorded include D-I-Y and gardening which are popular during the day, watching videos, texting etc. Television viewing takes over from radio at 16.00 as being the more popular medium but fades away significantly after 22.00. In 1950, we watched 15 hours of television a week and 18 hours in 1974. In 2003, the number of hours had fallen back to 15.
Details of past Conferences
Insight research conference 2004
Insight research conference 2003
