Insight 2011 Conference

Insight 2011 concentrated on helping to clear up some of the myths and confusion surrounding the industry today. The Conference featured speakers from four of the leading industry players in online audience measurement - Comscore, Omniture, Survey Interactive and Nielsen Online, who each formed part of a panel presenting and debating their own methodologies.

Download the 2011 programme

Speakers Presentations

• Ben Mein - RMRF 2011
• Charles Ross Ocean Strategy
• Site Centric Audience Measurement Guy Lipscombe Survey Interactive
• The Art & Science of Marketing - Matt Bragg Adobe
• The Changing Game Staffan Hulten RAM
• Touchpoints Belinda Beeftink IPA
• Unified Digital Measurement Robin Caswell Comscore.pdf